Olaplex has only been on
the market for less than a year, but has already made their presence known in
the beauty industry. Celebrity Colorists, Tracey Cunningham and Guy Tang, among
others, were given the opportunity to first try Olaplex before it became
available to the public. With astonishing results and rave reviews, they found
the product to be a 'game-changer' in the world of haircolor. When before and
after photos went viral on instagram @olaplex, the success of the product grew
even more and it is now being used in many salons by stylists and
colorists all over the world.
WHAT IS OLAPLEX?
Olaplex, is a molecule
that re-connects broken disulfide bonds in the hair. It is composed of
carbon, hydrogen, oxygen and nitrogen chains. Olaplex is free of silicone,
sulfates, phthalates, DEA, aldehydes, and is never tested on animals. It can be
used as additive that works with any brand of lightener or color to prevent
damage. This gives the stylist or colorist the ability to achieve results
with hair like never before!
THE PRODUCTS:
3-Part System:
·
Olaplex No.1 Bond
Multiplier: Professional use only. Color/Lightener additive.
·
Olaplex No.2 Bond
Perfector: Professional use only. In-salon treatments.
·
Olaplex No.3 Hair
Perfector: Take home product for clients to maintain hair in-between salon
visits. Provides added assurance.
HOW IS IT USED?
Olaplex is a
multi-functional salon tool:
·
As a haircolor additive
by adding to any brand of haircolor or lightener for a color service.
·
Can also be used with perms
& chemical relaxers.
·
As a pre-treatment for
keratin treatments.
·
As an in-salon treatment
to repair damaged hair prior to chemical service.
·
Also works great on hair
extensions.
HOW IT WORKS:
Hair, a naturally
occurring polymer, is made of thousands of disulfide bonds. Disulfide bonds are
broken everyday; not only from
chemical services (highlights, colors, perms, relaxers) but also from
mechanical styling, such as hair brushing and from thermal styling (blow dryer,
flat iron, curling iron).
PROBLEM: During chemical
processing, disulfide bonds become broken and then reform, but not all the
bonds reform. The broken bonds become single bonds. The more single bonds you
have in your hair, the more compromised and damaged your hair is. That’s where
Olaplex comes in.
SOLUTION: Olaplex goes into the hair internally, finds these broken disulfide bonds and cross-links them back together. The hair becomes much stronger and healthier.
THE SCIENCE BEHIND OLAPLEX:
A haircare product
developer, Dean Christal, was in pursuit of an idea to create a
uv-activated silicone that would last in the hair for up to 25 washes and
work similar to a keratin treatment. While working with a group of
chemists for three years, they were unsuccessful in developing this product to
work 100% of the time. A chemist working on the project suggested to Christal
that he should meet with Dr. Craig Hawker, a chemist savant, to help in finding
a solution to their problem.
Christal then met with Dr. Hawker and his colleague, Dr. Pressley. During the 4 hour discussion, they talked about common hair problems, including about the damaging effects caused from chemical services and thermal & mechanical use, leading to hair breakage. With both Hawker & Pressley not in the beauty industry, they were unaware of the problems that occur in salons.
Olaplex is a single active ingredient invented by Dr. Eric Pressley, and Dr. Craig Hawker. After extensive patent searches and 24-hours in Pressley’s garage, the polymer-research chemists created Olaplex.
This is their first
invention in the beauty industry and have filed several worldwide patents
authored by the team that soon will publish.
Meet the Chemists, Dr. Eric Pressley & Dr. Craig Hawker:
>>American Board of
Certified Haircolorists independently tested Olaplex, with convincing results.
"After using the product for many months, I know that the chemistry is
real and that you can do more as a colorist with Olaplex then without."
"This is all new technology, a real breakthrough."
>>2015 Stylist
Choice Awards Winner for Favorite Color Innovation (tool or treatment) March
2015.
