THE "HOLY GRAIL" of HAIRCOLOR INNOVATIONS
Olaplex has only been on the market for less than a year, but has already made their presence known in the beauty industry. Celebrity Colorists, Tracey Cunningham and Guy Tang, among others, were given the opportunity to first try Olaplex before it became available to the public. With astonishing results and rave reviews, they found the product to be a 'game-changer' in the world of haircolor. When before and after photos went viral on instagram @olaplex, the success of the product grew even more and it is now being used in many salons by stylists and colorists all over the world.
WHAT IS OLAPLEX?
Olaplex, is a molecule that re-connects broken disulfide bonds in the hair. It is composed of carbon, hydrogen, oxygen and nitrogen chains. Olaplex is free of silicone, sulfates, phthalates, DEA, aldehydes, and is never tested on animals. It can be used as additive that works with any brand of lightener or color to prevent damage. This gives the stylist or colorist the ability to achieve results with hair like never before!
· Olaplex No.1 Bond Multiplier: Professional use only. Color/Lightener additive.
· Olaplex No.2 Bond Perfector: Professional use only. In-salon treatments.
· Olaplex No.3 Hair Perfector: Take home product for clients to maintain hair in-between salon visits. Provides added assurance.
HOW IS IT USED?
Olaplex is a multi-functional salon tool:
· As a haircolor additive by adding to any brand of haircolor or lightener for a color service.
· Can also be used with perms & chemical relaxers.
· As a pre-treatment for keratin treatments.
· As an in-salon treatment to repair damaged hair prior to chemical service.
· Also works great on hair extensions.
HOW IT WORKS:
Hair, a naturally occurring polymer, is made of thousands of disulfide bonds. Disulfide bonds are broken everyday; not only from chemical services (highlights, colors, perms, relaxers) but also from mechanical styling, such as hair brushing and from thermal styling (blow dryer, flat iron, curling iron).
PROBLEM: During chemical processing, disulfide bonds become broken and then reform, but not all the bonds reform. The broken bonds become single bonds. The more single bonds you have in your hair, the more compromised and damaged your hair is. That’s where Olaplex comes in.
SOLUTION: Olaplex goes into the hair internally, finds these broken disulfide bonds and cross-links them back together. The hair becomes much stronger and healthier.
THE SCIENCE BEHIND OLAPLEX:
A haircare product developer, Dean Christal, was in pursuit of an idea to create a uv-activated silicone that would last in the hair for up to 25 washes and work similar to a keratin treatment. While working with a group of chemists for three years, they were unsuccessful in developing this product to work 100% of the time. A chemist working on the project suggested to Christal that he should meet with Dr. Craig Hawker, a chemist savant, to help in finding a solution to their problem.
Christal then met with Dr. Hawker and his colleague, Dr. Pressley. During the 4 hour discussion, they talked about common hair problems, including about the damaging effects caused from chemical services and thermal & mechanical use, leading to hair breakage. With both Hawker & Pressley not in the beauty industry, they were unaware of the problems that occur in salons.
Olaplex is a single active ingredient invented by Dr. Eric Pressley, and Dr. Craig Hawker. After extensive patent searches and 24-hours in Pressley’s garage, the polymer-research chemists created Olaplex.
This is their first invention in the beauty industry and have filed several worldwide patents authored by the team that soon will publish.
Meet the Chemists, Dr. Eric Pressley & Dr. Craig Hawker:
>>American Board of Certified Haircolorists independently tested Olaplex, with convincing results. "After using the product for many months, I know that the chemistry is real and that you can do more as a colorist with Olaplex then without." "This is all new technology, a real breakthrough."
>>2015 Stylist Choice Awards Winner for Favorite Color Innovation (tool or treatment) March 2015.
Discover more about this amazing product at http://www.olaplex.com/